~ 1 min

Why storytelling is so important to your Corporate Comms strategy

In this episode, Masters of Comms welcomes Sam Bleazard, Employer Brand Content Producer at Fortnum & Mason, a role that has allowed him to put a modern spin on a heritage internal comms brand.

Sam shares the wisdom he has accrued over 25 years of successfully transforming comms strategies at leading companies, including insights on how to implement an impactful storytelling strategy at traditional organizations—and beyond. You’ll discover Sam’s key takeaways when it comes to introducing storytelling at an organization, as well as the ways it compels audiences to take an active role in internal communications.