Here’s what the pros think about Sociabble Discover what market experts, our clients and communication leaders say… Read morechevron_right
Edenred reinvents its internal communications for its 10 000 employees How to break down the barriers between 10 000 employees… Read morechevron_right
The Best Communication Platform? Why Customers Ranked Sociabble as Leader on G2 Winter 2023 Report Looking for the best communication platform to serve your company’s… Read morechevron_right
Unlocking the Power of Brand Advocacy: How to Successfully Measure Its Impact Brand advocacy is a common practice among companies when it… Read morechevron_right
8 Rules Sociabble has Applied for Dealing with Competitors in Hypergrowth Over the last decade, Silicon Valley has developed a model… Read morechevron_right
Best Employee Communication Platform: Sociabble Ranked by G2 as a Leader in the Field When it comes to the best Employee Communication platform, we’re… Read morechevron_right
Microsoft fans aren’t just engaged with the brand; they’re passionate about its products – from Windows to Surface, Xbox to Office. With an active network of bloggers and social media influencers, Microsoft France has gone one step further by engaging a community of super fans: customers and followers who are passionate about the brand, and ready to advocate for it. The company has achieved this with House of Fans, a gamified engagement and advocacy platform developed by Sociabble. “We wanted to drive our fans’ passion, develop their product knowledge, and transform them into brand ambassadors,” explains David Dufour, Consumer Marketing Communication Director at Microsoft France. “By creating an interactive community, our objective was to better understand fans’ expectations, and empower them to advocate for Microsoft.” We wanted to drive our fans’ passion, develop their product knowledge, and transform them into brand ambassadors David Dufour Consumer Marketing Communication Director House of Fans: An Exclusive Community for Microsoft Super Fans Available on the web and as a native mobile application, House of Fans is a private fan club that provides access to exclusive content – the latest Microsoft news, as well as quizzes, tips and tricks, videos, and interviews with Microsoft employees. House of Fans members can also create their own content (such as product feedback, advice and ideas) which, once approved, can be shared by other users, and on official brand channels. House of Fans has become a content gold mine for Microsoft France, with 5 000 pieces of user-generated content (UGC) being submitted during the first three months. Super Fan Recruitment Through a communications campaign that combined organic and paid social media, display advertising, brand mailing lists, and existing influencer communities, Microsoft fans were invited to apply for House of Fans membership by completing a questionnaire and submitting a letter of motivation. 10 000 applications were received in just two weeks, with 4 000 individuals being identified as super fans and selected to join House of Fans. Driving User Engagement through Gamification The House of Fans platform offers a fully gamified experience, with points, challenges, badges, and prizes driving engagement rates that are up to five times greater than those achieved on social networks. During the first three months Microsoft France recorded 400 000 engagement actions (likes and comments) on the platform, over 15 000 external shares on social media, and an organic reach of three million audience touchpoints. Microsoft France uses multiple-choice quizzes to test and develop super fans’ knowledge, linking quizzes to badges and prizes. Meanwhile, polls are used to obtain users’ feedback, driving increased affinity with the Microsoft brand and involving the super fan community in cocreation initiatives. House of Fans members have a profile page containing their bio, latest activity, badge collection, points total, leaderboard position, and direct links to their social media accounts. Platform administrators have access to a designated back office on which they can configure platform features, moderate UGC, and view in-depth analytics regarding user activity, trending posts, and the engagement generated by content externally on social media. We’ve noticed that when we bring together a group of people who have a shared passion, it reinforces the sense of community David Dufour Consumer Marketing Communication Director Combining Digital and Physical Initiatives In addition to the platform itself, physical events have been organized for the House of Fans community, allowing fans to meet each other face-to-face, discuss their favorite Microsoft products, and discover new brand releases ahead of time. “We’ve noticed that when we bring together a group of people who have a shared passion, it reinforces the sense of community,” notes Dufour. By launching House of Fans, Microsoft France has taken a new, innovative step in fan communications. With 75% of users connecting to the platform on a daily basis, the company has successfully engaged a community of super fans who are proud to engage with, learn more about, and advocate for their favorite Microsoft products. On the same topic Brand Advocacy ~ 2 min New Insights into Brand Video Consumption on YouTube Having recently celebrated its 10th birthday, YouTube is one of the world’s leading video sites; and, more notably, the go-to… Brand Advocacy ~ 3 min Social Media and the Positive Aspects of Causing a Stir Should your brand look to spark a little controversy on social media? Should it take a stand on potentially divisive… Brand Advocacy ~ 2 min Great but Unexpected Examples of Brands Engaging with Customers According to a survey conducted by Adobe, 70% of consumers think that humor makes brands more relatable. However, only 14%… Employee Branding ~ 3 min Personal Branding, Self-Promotion and Blowing Your Own Horn How much of personal branding is pure self-promotion? Is it all about showing off how great you are at your…