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Launching successful sponsored campaigns is a challenge; especially one that involves deciding what content to promote, via which messages, among which audiences and on which social networks. Two new ressources on Twitter In order to help users make the most of sponsored content on the platform, Twitter has released two new resources. Based on the results of thousands of sponsored campaigns and produced in partnership with Hubspot, these guides offer advice and tips on how to make the most of Twitter as a paid advertising medium. Also read:Where Do You Stand on “Brandter”? #TweetSmarter The first resource, #TweetSmarter, shows users how to create an effective sponsored campaign by exploring areas such as creative best practices and simple testing methods. Also read:Twitter Launches Audience Insights #TestSmarter The second, #TestSmarter, goes into more detail on A/B testing; offering guidelines on how to determine which content resonates most with target audiences and maximize ROI. Click here to download #TweetSmarter and #TestSmarter. When it comes to content marketing, paid media is just one slice of the pie; companies need to embrace other communication strategies in order to maintain a share of the voice on social networks. Discover how to boost sponsored campaigns and organic social media activity through brand advocacy. On the same topic Social Selling ~ 5 min How to Increase Online Sales through Social Media It’s fair to say that the advent of social media networks has meant a drastic shift in sales methods. Potential… Employee Engagement ~ 3 min Employee Recognition and Social Media: Creating Solidarity Employee recognition is nothing new. The employee of the week/month is one of the oldest office traditions in the book. However,… Digital Transformation ~ 4 min What the Fashion Industry Can Teach Us about Digital Transformation In this article published on businessoffashion.com, Vikram Alexei Kansara explores how the fashion industry, and luxury brands in particular, are adapting… Social Media ~ 1 min Twitter Launches Audience Insights Twitter Launches Audience Insights In today’s ultra-competitive social media landscape, how do you produce and promote content that resonates? One…