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Twitter Launches Audience Insights In today’s ultra-competitive social media landscape, how do you produce and promote content that resonates? One thing that goes a long way towards creating a successful content marketing strategy is having the ability to obtain insights into audiences on the receiving end in order to use their engagement activity to shape what you produce, as well as when and where you publish it. Twitter has launched audience insights, a new tool that helps marketers better understand how their followers engage with content and also identify relevant audiences to target through campaigns. Many insights about your audience Additionally, the audience insights dashboard aggregates information about user demographics, interests, purchasing behavior, and more. Marketers can also use these insights to compare user groups. For example, they can see how their followers’ engagement activity compares to that of Twitter’s audience. To find out more about audience insights, read the announcement published on the Twitter blog. On the same topic Digital Transformation ~ 4 min What the Fashion Industry Can Teach Us about Digital Transformation In this article published on businessoffashion.com, Vikram Alexei Kansara explores how the fashion industry, and luxury brands in particular, are adapting… Content Marketing ~ 4 min Leading Platforms Join Forces on a Combined Curation, Employee Advocacy and Social Selling Offer Incorporate content curation into social media and employee advocacy initiatives How Scoop.it helps you with curated content in social media?… Social Media ~ 5 min Sociabble Enters Hootsuite, Sprout Social & Sprinklr Market to Democratize the Field of Social Media Publishing For several years now, the field of social media publishing has been dominated by a few players who have built… Social Media ~ 11 min Social Media Advocacy: What It Means and Why Your Brand Needs It Social media has changed the role of marketing and public relations. And while those kinds of activities used to be…