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Marketing Insider Group recently published an article written by Sociabble CEO Jean-Louis BĂ©nard, explaining the benefits of Employee Advocacy programs to strengthen B2B marketing campaigns and capture new prospects. Marketing Insider GRoup: leader in content strategy Marketing Insider Group has been recognized as a leader in content strategy that’ s consistent, impactful, and that encourages collaboration. It is for this reason that we are pleased to have our CEO, Jean-Louis BĂ©nard, guest author an article regarding Employee Advocacy in B2B marketing. Also read:Engagement and Advocacy Platform for B2C and B2B Influencer Communities Benefits of Employee Advocacy programs for B2B marketing campaigns B2B Marketing has become increasingly difficult over the years, and even more so since the health crisis. Why? It’s often challenging to find the right audience, and connect with them in the right place at the right time. The current digital environment coupled with Employee Advocacy initiatives have provided a framework for companies to create internal brand ambassadors who can communicate in an authentic voice. The adoption of solutions outlined in the article to enrich and diversify your content offering can assist your sales teams at becoming stronger advocates for your brand. Read the full article about 3 solutions for making B2B Marketing work with Employee Advocacy. On the same topic Digital Transformation ~ 5 min Introducing a New Digital Workplace White Paper from Sociabble Now more than ever, companies are looking to create an effective digital office to facilitate employee communication and productivity. Here,… News ~ 1 min Sociabble Announced as New Social Media Tool for Citrix Partners Discover how Citrix is using Sociabble to enhance its social media capabilities and increase its online reach. In addition to… Employee Communications ~ 6 min Carbon Offset: A Big Thank You to Our Sociabble Trees Participating Clients We are living in a time when decisions we make now will drastically affect the future of our planet. This is why we would like to thank… News ~ 2 min Sociabble Presents Leading Social Selling Programs at the Digital Marketing for Financial Services Summit, San Francisco At the Digital Marketing for Financial Services Summit in San Francisco, Sociabble speaks on the importance of social selling for today’s…