Employee Engagement ~ 5 min

Earth Day 2023: Together, Let’s Fight Against Deforestation

Earth Day may only come once a year, on April 22nd, but protecting the planet should be a priority all year round. At Sociabble, we invite all companies to join us in a special initiative to help reforest the globe.

This Earth Day, companies and individuals around the world are taking steps to reforest the planet. And at Sociabble, we’ve decided to do our part as well, diving in and leading an initiative to plant 50K trees by this Summer, with the help of our clients. In order to jumpstart the program, Sociabble will plant 5,000 trees for its entire team. And if a company with 76 employees can do it, so can you! Come and join us in reforesting the planet.

Earth Day: Climate Change Affects Us All

Climate change is a real-world, right-now issue. And trees are crucial to the health of our planet, and the first line of defense in the face of global warming. According to one study, increasing the earth’s forests by an area the size of the United States would cut atmospheric carbon dioxide by 25%.

Why is this important?

Because 40 billion tons of CO2 are put into the atmosphere each day because of fossil fuels. And according to the UN, global emissions are set to increase almost 14 percent over the current decade. The carbon dioxide absorption properties of forests will enable them to offset rising carbon emissions, and act as a buffer against climate change. And by repairing damaged or degraded forests, we also help rebuild entire ecosystems in the process, bringing a host of positive environmental benefits, from species diversity to soil erosion prevention.

Ways Digital Innovation Can Help

Digital innovation may seem like it’s at the other end of the spectrum when it comes to reforestation, but it’s not at all. Connecting CSR (Corporate Social Responsibility) initiatives to technology can get people and corporations involved. The need for transformative and collaborative innovation to drive the world towards net zero greenhouse gas emissions is more important than ever.

According to the UN and other experts, artificial intelligence and digital technology could bring a 10-20% reduction in global carbon dioxide emissions by 2030. And in our case, we believe in using digital innovation specifically to empower the planting of trees.

And yes, it can make a BIG difference. Getting companies and their employees involved in CSR initiatives can be a potent force when it comes to reforestation, not to mention a host of other positive causes that can benefit from direct corporate involvement.

The Benefits of Planting Trees not only on Earth Day!

How does planting trees help?

As mentioned, trees soak up CO2 emissions at an impressive rate. And the more trees offsetting carbon emissions, the better. Studies have shown this.

This new quantitative evaluation shows forest restoration isn’t just one of our climate change solutions, it is overwhelmingly the top one.Professor Tom Crowther at the Swiss University ETH Zürich

According to the same article, “As trees grow, they absorb and store the carbon dioxide emissions that are driving global heating. New research estimates that a worldwide planting program could remove just under one-third of all the emissions from human activities that remain in the atmosphere today, a figure the scientists describe as ‘mind-blowing’.” The benefits of planting trees are obvious: it makes a real-world impact.

How Sociabble is Getting Involved

At Sociabble, we like to consider every day as “Earth Day.” Which is why we use our own Sociabble Trees CSR feature to plant trees and reward fellow employees. To do our best to offset our own carbon emissions, we’ve been planting 24 trees for every employee each year through the program.

Why? Because office-based employees average between 3 and 3.6 tons of CO2 equivalent per year.  And in order to offset 3 tons of CO2, the cost is approximately 36€ per year. What does that come down to? Well, reducing the carbon footprint of an individual employee would equate to 3€ per month. See? Everyone can get involved!


Since 2019, Sociabble Trees has successfully:

  • Planted 50,000+ trees all over the world
  • Recruited 50+ companies to join our initiative

And this year, we’re going to be going even further. Sociabble is going to plant 5,000 trees for all of the employees at our company. That’s approximately 65 trees to each of our 76 employees for this Earth Day. If we can do it, so can you!

Our Goal: Get EVERYONE Involved

Our goal, from now until this Summer, is to plant 50,000 trees with the help of our clients. Sociabble is taking the first initial steps with the purchase of 5K trees, but we are looking to support the planet and our partner Tree-Nation in their goal of planting 2 million trees around the world. And we invite you to join us, whether you’re an existing client of our employee communication platform, a prospective client, or just someone who’s interested in helping the planet. Because together, we can make a difference. And planting trees with your employees is a great place to start. You can follow this link to find out more and get involved!