Blog Brand Advocacy

Trends, tips and strategies

Insights from successful employee communication and advocacy programs

Where Do You Stand on “Brandter”?
Brand Advocacy ~ 3 min

Where Do You Stand on “Brandter”?

Some people say it’s clever marketing. Others think both the word and the concept are silly. But love it or…
What is a Brand Ambassador? Find the Answer to a Critical Question.
Brand Advocacy ~ 10 min

What is a Brand Ambassador? Find the Answer to a Critical Question.

What is a brand ambassador? It, like Employee Advocacy, is a term we often use, but it’s important to remember…
measure brand advocacy
Brand Advocacy ~ 9 min

Unlocking the Power of Brand Advocacy: How to Successfully Measure Its Impact

Brand advocacy is a common practice among companies when it comes to spreading positive awareness. What’s not common knowledge, however,…
The Impact of Employee Advocacy on E-Reputation
Employee Branding ~ 2 min

The Impact of Employee Advocacy on E-Reputation

With more and more business activity (both discussions and decisions) taking place on social media, all departments – not just…
Social Media and the Positive Aspects of Causing a Stir
Brand Advocacy ~ 3 min

Social Media and the Positive Aspects of Causing a Stir

Should your brand look to spark a little controversy on social media? Should it take a stand on potentially divisive…
social media advocacy
Social Media ~ 11 min

Social Media Advocacy: What It Means and Why Your Brand Needs It

Social media has changed the role of marketing and public relations. And while those kinds of activities used to be…
Personal Branding
Employee Branding ~ 3 min

Personal Branding, Self-Promotion and Blowing Your Own Horn

How much of personal branding is pure self-promotion? Is it all about showing off how great you are at your…
New Insights into Brand Video Consumption on YouTube
Brand Advocacy ~ 2 min

New Insights into Brand Video Consumption on YouTube

Having recently celebrated its 10th birthday, YouTube is one of the world’s leading video sites; and, more notably, the go-to…
How to Choose the Right People for an Employee Advocacy Pilot
Employee Advocacy ~ 4 min

How to Choose the Right People for an Employee Advocacy Pilot

When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define…
Great but Unexpected Examples of Brands Engaging with Customers in 2015
Brand Advocacy ~ 2 min

Great but Unexpected Examples of Brands Engaging with Customers

According to a survey conducted by Adobe, 70% of consumers think that humor makes brands more relatable. However, only 14%…
Sociabble-01-desktop-social-advocacy-how-it-can-benefit-your-workplace
Brand Advocacy ~ 13 min

Brand Advocacy: What It Means, and Why You Need to Implement It

Brand advocacy is a marketing technique that’s been proven to be highly effective, yet is still widely underused. In this…
iStock-1387251889
Marketing ~ 12 min

Advocacy Marketing: Helping Employees to Become Part of the Program

Advocacy marketing as a concept has been around for years. But what happens when it’s not just customers spreading the…