Blog Brand Advocacy

What’s on our mind ?

Discover the power of informed, engaged, and influential employees

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Where Do You Stand on “Brandter”?
Brand Advocacy ~ 3 min

Where Do You Stand on “Brandter”?

Some people say it’s clever marketing. Others think both the word and the concept are silly. But love it or…

What is a Brand Ambassador? Find the Answer to a Critical Question.
Brand Advocacy ~ 10 min

What is a Brand Ambassador? Find the Answer to a Critical Question.

What is a brand ambassador? It, like Employee Advocacy, is a term we often use, but it’s important to remember…

measure brand advocacy
Brand Advocacy ~ 9 min

Unlocking the Power of Brand Advocacy: How to Successfully Measure Its Impact

Brand advocacy is a common practice among companies when it comes to spreading positive awareness. What’s not common knowledge, however,…

The Impact of Employee Advocacy on E-Reputation
Employee Branding ~ 2 min

The Impact of Employee Advocacy on E-Reputation

With more and more business activity (both discussions and decisions) taking place on social media, all departments – not just…

Social Media and the Positive Aspects of Causing a Stir
Brand Advocacy ~ 3 min

Social Media and the Positive Aspects of Causing a Stir

Should your brand look to spark a little controversy on social media? Should it take a stand on potentially divisive…

Personal Branding
Employee Branding ~ 3 min

Personal Branding, Self-Promotion and Blowing Your Own Horn

How much of personal branding is pure self-promotion? Is it all about showing off how great you are at your…

New Insights into Brand Video Consumption on YouTube
Brand Advocacy ~ 2 min

New Insights into Brand Video Consumption on YouTube

Having recently celebrated its 10th birthday, YouTube is one of the world’s leading video sites; and, more notably, the go-to…

How to Choose the Right People for an Employee Advocacy Pilot
Employee Advocacy ~ 4 min

How to Choose the Right People for an Employee Advocacy Pilot

When launching an employee advocacy program, the people you select for a pilot is crucial. Here are the best ways to define…

Great but Unexpected Examples of Brands Engaging with Customers in 2015
Brand Advocacy ~ 2 min

Great but Unexpected Examples of Brands Engaging with Customers

According to a survey conducted by Adobe, 70% of consumers think that humor makes brands more relatable. However, only 14%…

Brand Advocacy ~ 13 min

Brand Advocacy: What It Means, and Why You Need to Implement It

Brand advocacy is a marketing technique that’s been proven to be highly effective, yet is still widely underused. In this…

Marketing ~ 12 min

Advocacy Marketing: Helping Employees to Become Part of the Program

Advocacy marketing as a concept has been around for years. But what happens when it’s not just customers spreading the…